Taiwan Excellence Brings 61 Award-Winning Innovations and Interactive Experience to Taiwan Expo USA 2026

Discover innovations that make everyday life better through interactive demos, fitness activities, esports challenges, live entertainment and special giveaways

Taiwan Excellence Pavilion opens at Taiwan Expo USA 2026 in Hall C of the Kay Bailey Hutchison Convention Center Dallas, September 24 to 26. Free admission. 

DALLAS, Sept. 10, 2026 (GLOBE NEWSWIRE) -- At Taiwan Expo USA 2026, Taiwan Excellence is transforming the trade show pavilion into an interactive experience where visitors can play, compete, and discover 61 award-winning innovations from 21 Taiwanese companies through immersive installations, guided tours, fitness activities, esports competitions, and live entertainment. The three-day Expo runs September 24–26 at the Kay Bailey Hutchison Convention Center in Dallas. Admission is free, and visitors can register in advance here.

Three Days of Missions, Performances and Discovery
Each day brings a new experience:

• Thursday, Sept. 24: A high-energy Opening Ceremony performance featuring the brand’s beloved FuBear mascot and a Texas cheerleading group in a Texas-meets-Taiwan song-and-dance number, followed by “Space Cowboys,” a live musical adventure showcasing Taiwan Excellence products.
• Friday, Sept. 25: “Mission Launch Circuit: Go Healthy with Taiwan,” featuring influencers and product experts exploring award-winning innovations firsthand, followed by a Mid-Autumn celebration with an immersive full-moon photo opportunity, Taiwanese mooncakes and fresh popcorn served in custom-designed buckets.
• Saturday, Sept. 26: “Hyperdrive Speedway,” an esports challenge where visitors can test their skills and climb the Pavilion leaderboard.
• Throughout the Expo: 10-minute Galaxy Trek tours, hands-on product experiences, and the Mission Pass, which rewards visitors who complete Pavilion checkpoints with limited-edition FuBear collectibles, including pins and plush keychains, while supplies last.

“The Pavilion is where Taiwan’s innovation stops being something you read about and becomes something you can play with, compete on, and experience for yourself,” said Brian Lee, Executive Director at TAITRA. “Taiwan and Texas share deepening ties across technology, investment, and innovation, making Dallas a natural setting for this experience. By bringing these award-winning products to life, we’re inviting visitors to see how thoughtfully designed technology can fit naturally into their lives while creating new opportunities for connection and collaboration.”

Award-Winning Innovations Behind Everyday Excellence
Visitors can encounter innovations across technology, healthcare, recreation, and everyday life. Highlights include:

• Smart Technology: ASUS’s dual-screen Zenbook Duo transforms virtually any setting into a dual-screen workspace, while Phison’s E28–described by the company as the world’s fastest SSD controller–advances performance for PCs, professional workstations, and AI systems.
• Healthcare: Aco Healthcare’s Apache neo brings high-resolution diagnostic imaging into a durable wireless handheld ultrasound; Charder’s MA601 Body Composition Analyzer delivers clinically validated insights into muscle, body fat, and hydration.
• Lifestyle: Caesar’s Plasma Sterilization Kitchen Faucet uses atmospheric plasma technology to help sanitize food and surfaces with activated tap water, while BeanGo’s Cube X Smart Coffee Roaster brings app-controlled precision and consistency to home and small-batch coffee roasting.
  

Register to Attend Taiwan Expo USA 2026
Register free to attend Taiwan Expo USA 2026, September 24–26 in Dallas.

About Taiwan Excellence
The Taiwan Excellence Awards were established in 1993 by Taiwan's Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan's most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan's impressive product innovation. For more information, please visit https://www.taiwanexcellence.org/en

Media Contact:
Mary Placido, SKC, Inc.
(415) 218-3627
mary@skc-pr.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c6bd5933-64f9-47d8-b9e5-bc3e3cf8ba1b

Taiwan Excellence Pavilion at Taiwan Expo USA 2026

Taiwan Excellence Pavilion at Taiwan Expo USA 2026, Kay Bailey Hutchison Convention Center Dallas, Hall C, September 24 to 26. Themed as a galaxy amusement park, the Pavilion presents award-winning products from Taiwanese companies under the campaign theme "Taiwan Innovates. America Elevates. The Future Takes Off." Admission is free.